consulting

for most of my adult life, i’ve been involved in the esports industry. from 2012 to 2014, i worked for goodgame agency, which owned and operated the elite teams evil geniuses and alliance. following our acquisition by twitch, i worked on competitive gaming activations for brands like microsoft, activision-blizzard, and monster energy.

since 2018, i’ve worked as a researcher for power play, a boutique consultancy founded by game industry veterans asi burak (ex-ceo, games for change) and itzik ben bassat (ex-evp, activision-blizzard). we primarily serve organizations interested in finding their place in esports. past clients include amc networks, events dc, madison square garden, tribeca enterprises, microsoft, and the skolkovo institute of technology. they all left happy.

if you’re curious about what questions we could answer for you, feel free to email me at will@powerplaynyc.com. in order to preserve my neutrality and manage my academic responsibilities, i take clients on a case-by-case basis and work exclusively per-hour or on retainer (i.e. no equity, revenue sharing, success fees, etc.).